Two new FX series, Shogun and A Murder at the End of the World, are joining fan-favorites American Horror Story and What We Do in the Shadows as FX opens up another outstanding immersive activation for guests of San Diego Comic-Con 2023. After a successful event last year, FX has returned to SDCC with a massive outdoor takeover plunging fans deeper into the realities of their most anticipated new releases and longtime favorites, creating a transformative experience from day to night, over two evenings, that attendees will not want to miss.
Over four days and two nights between Thursday, July 20th - Sunday, July 23rd, the lawn at The Hilton Bayfront Park will once again be converted into an FX playground filled with intrigue, mystery and drama, where new and returning beloved IPs will come alive. Guests will travel throughout Shōgun’s historic Edo period Japan and encounter a dark murder mystery in A Murder at the End of the World, check into an AHS-inspired wellness clinic, and transform every day into SUN-day funday with What We Do in the Shadows. Each activation promises to deliver the daytime experience that fans know and love, along with an immersive night experience including exciting lighting design and a handful of surprise and delights making for unique photo ops.
The four #FXSDCC large-scale immersive installations include:
Shōgun
Enter the world of Shōgun with multiple immersive touchpoints including an augmented reality koi pond, live Samurai battles, and an early look at what the world of the new series has to offer.
A Murder at the End of the World - Prepare for Launch
Are you ready to join us at the end of the world? Fans are invited to board a reclusive billionaire's private plane for a chilling retreat. Fans may experience a dark murder mystery unfold and unlock exclusive content along the way.
AHS - Wicked Wellness
Fans are invited for an evaluation, AHS-style, at the AHS Wicked Wellness San Diego. Harmony and horror intersect at this custom experience offering delectable wellness shots and a one-on-one consultation with an unorthodox healer.
What We Do in the Shadows - A Familiar Weekend
Lounge in Laszlo’s garden this summer as the vampires’ Staten Island mansion’s yard is transformed for a weekend of fun … in the shade. To keep cool and safe from the sun, this photo-worthy activation offers custom popsicles and sunscreen for fans. What We Do in the Shadows currently airs Thursdays at 10pm PT/ET on FX and streams next day on Hulu.
“San Diego Comic-Con brings together some of the world's biggest fans with unparalleled enthusiasm for these characters and their worlds,” said Kenya Hardaway, Senior Vice President, Integrated Promotions-Multi-Platform Marketing at FX. “We’re excited to return and give them even more to immerse themselves in with two nights of #FXSDCC’s unforgettable, transformative experience - Night FX.”
FXSDCC will be entertaining fans at the Hilton Bayfront Lawn (1 Park Blvd.) on the following days and times:
Thursday, July 20: 10am - 6pm
Friday, July 21: 11am - 6pm; 8pm - 10pm
Saturday, July 22: 11am - 6pm; 8pm - 10pm
Sunday, July 23: 11am - 4pm
At least the movie only runs 70 minutes, though I suppose that extra 10 technically disqualifies it from being a literal amateur hour.