Studio: The Horror Section
Director: Eli Roth
Writer: Eli Roth, Noah Belson
Producer: Eli Roth, Kate Harrison Karman, Christopher Woodrow, Raj B. Singh
Stars: Ari Millen, Charlie Zeltzer, Shiloh O’Reilly, Kiori Mirza Waldman, Sarah Abbott, Benjamin Byron Davis
Review Score:
Summary:
An idyllic small town descends into mayhem and murder when mysterious ice cream infects many of the children with madness.
Review:
Snack on your preferred Pepperidge Farms product while thinking back to a time when filmmaker Eli Roth was the toast of Terror Town. The “Cabin Fever” (review here) writer/director made quite a name for himself with the horror of “Hostel” during the “torture porn” boom, and by befriending Quentin Tarantino for a couple of creative collaborations. He invited different kinds of names, however, with controversial conduct and comments that have left him labeled with more than a few undesirable accusations.
Fortunately for Roth, genre fanbases seem willing to overlook proven and unproven crimes, apparently as long as the work warrants a willingness to separate the art from the artist. A certain someone had nearly no problem making three “Jeepers Creepers” movies despite being convicted of s.a. against a 12-year-old actor. Meanwhile, continued appreciation for “An American Werewolf in London” remains enough to disregard John Landis’s association with the gruesome deaths of Vic Morrow and two children on the set of “Twilight Zone: The Movie.”
Unfortunately for Roth, his headlines sustain more attention due to occurring in a chronically online era, as opposed to the comparatively clueless 1980s, when scandals like a Hollywood star killing two people in a car collision didn’t instantly end a career. Also unfortunately for Roth, he didn’t make “Animal House” or “Ferris Bueller’s Day Off.” When he builds a bridge too far with a problematic persona, then blows it up with incendiary statements, a flippant horror-comedy as shallow as “Ice Cream Man” doesn’t possess anywhere close to the engineering ability necessary to begin welding those broken girders back together.
It’s utterly bizarre that Eli Roth, who has written dozens of screenplays, has seemingly no idea how to sensibly structure “Ice Cream Man.” Scratch that. Maybe he merely has no desire for this film to aim for a more prestigious final landing spot than Tubi’s bottomless B-movie backlog.
Simple is as simple does, stereotypical is as stereotypical does, and “Ice Cream Man’s” setup is both. The fictional small town of Bayleen Bay will be familiar to everyone who has ever seen an idyllic suburban setting in a movie before. An inordinate number of children simultaneously frolic in a local park, jumping rope, playing Pin the Tail on the Donkey, and engaging in sharp snark during a Little League game featuring the usual gang of stocky bullies, scrawny dweebs, and aggressive coaches treating disinterested children like disappointing major leaguers.
Enter the Ice Cream Man, whom the movie takes its title from even though his total amount of screentime probably doesn’t tip over four or five minutes. He never says a single word. His van appears more often than he does. The vehicle’s jingle is heard several times too, but the Ice Cream Man himself is hardly a persistent presence at all, making for a villain more vanilla than the flavor.
Evil comes from his sweet treats instead. With ominous names such as Locust Lick and Serpent Swirl, the boys and girls of Bayleen Bay eagerly eat up frozen desserts served from the Ice Cream Man’s van. All except for Jared Mayfair, whose lactose intolerance prevents him from partaking, thus making him inadvertently immune to whatever sinister Svengali-ness soon turns the town’s children into mind-controlled killers.
One of two honorable mentions goes to Charlie Zeltzer, who plays Jared. Whether it comes inherently from the actor or from how his character is handled, there’s a charm to Jared’s nerdiness that makes him plenty likable as the large cast’s young anchor. The ways he interacts with various sorts of people. The ways he doesn’t overreact to uncomfortable situations. Jared comes across as a believably boyish Everykid with a smart head on slumped shoulders, and it’s easy to identify with him.
Too bad other roles aren’t developed beyond narrow traits like protective teen sister, dimwitted ex-boyfriend, one schoolteacher, a different schoolteacher, and an indistinguishable assortment of undefined classmates. Not that “Ice Cream Man” would know what to do with them if anyone else had to facilitate more than one beat. The screenplay orders events and places people in them so erratically, established relationships completely disconnect while others are forced into existence for no other reason than someone who should be in that situation was inconveniently stuck somewhere else.
Jared’s best friend Elliott is one of the first kids to be affected by the ice cream, which is fine, arguably even necessary for the narrative. What this means though, is that Jared has to team up with other unaffected children who aren’t even introduced until more than a third of the movie is already over. There should be a Losers Club-like chemistry creating camaraderie among the core trio, yet they’re really just randos thrown together because neither writer bothered to think of a more sensible option.
About an hour into the movie, one of Jared’s bullies joins his group of unaffected survivors. Except it’s not even the Gaten Matarazzo clone who beats on Jared and insults another little boy in front of his mother, or the one who caused some conflict at their baseball game and cynically humiliated Jared in public. It’s a guy who briefly threatened to steal Jared’s bike outside his buddy’s house during a 30-second encounter. Why would he matter more to this moment than either of the other two bullies?
From decapitations to disembowelings, the only other honorable mention goes to the movie’s suitably splattery practical effects gushing blood over all kinds of gruesome death scenes. But without any interesting arcs, side plots, or even a main plot to go along with the gore, “Ice Cream Man” devolves into a lot of meaningless mayhem.
The haphazard horror already feels rushed, then a super-silly climax that of course involves an “Old Man Exposition” dumping a bunch of backstory furthers the notion that how the film crossed its finish line no longer mattered, if it ever did. Any lingering doubt is definitively erased by an end credits song where Snoop Dogg repeats the same six-word lyrics, “you scream, I scream, we scream, ice cream” over and over until everyone in the audience leaves with the sense that many involved with the movie may have treated it as a lark that only required minimal effort.
Maybe some stoner in a band t-shirt will amusedly shout “Gnarly!” at some of the more chaotic carnage. More discerning tastes, specifically those that want at least a little storytelling with their slaughter, should find something else to scarf down. Preferably something that doesn’t appear to have been lit, shot, and regarded like a cheap made-for-cable movie.
Review Score: 35
Without any interesting arcs, side plots, or even a main plot to go along with the gore, “Ice Cream Man” devolves into a lot of meaningless mayhem.