M3GAN (2022)

Studio:     Universal/Blumhouse
Director:    Gerard Johnstone
Writer:     Akela Cooper, James Wan
Producer:  Jason Blum, James Wan
Stars:     Allison Williams, Violet McGraw, Ronny Chieng, Brian Jordan Alvarez, Jen Van Epps, Lori Dungey, Stephane Garneau-Monten

Review Score:


Summary:

A technologically advanced doll’s adaptive AI unexpectedly develops dangerous behaviors while bonding with a young girl.


Synopsis:     

Review:

Now that they no longer use “Blumhouse Tilt” as an easy identifier to separate bargain titles from higher quality horror, the way to tell whether you’re getting an A, B, C, D or F-Troop effort from Blumhouse is by looking at where and how their fright films debut.  Some of their minor movies may get dressed up in fancy marketing couture like Amazon Prime’s “Welcome to the Blumhouse” branding.  But generally, if a feature comes via one of Blumhouse’s online streaming partnerships, Epix for example, odds are that you’re going to get one of the prolific production company’s throwaway thrillers.

As for big studio bonds such as their longtime link with Universal Pictures, BH movies made with the silver screen in mind can be counted on to fare far better.  If nothing else, even if they don’t roll their ball up your personal preference’s alley, they’ll at least be sleek, probably socially chic, and play palatably to mainstream audiences in the mood for a mostly fat-free midnight movie.

That’s “M3GAN.”  M3GAN, which I might alternatively type as “MEGAN” or “Megan” so spell check stops spitting out red lines, is also short for “Model 3 Generative Android.”  She, or it, is the brainchild of Funki Corporation’s sharpest developer, Gemma (Allison Williams).

Funki already has a hit on its hands with a popular line of “Purrpetual Petz” interactive toys that speak, poop, and react in real time to physical events and verbal interactions.  Competitors are starting to eat into Funki’s market share with cheap knock-offs.  But Gemma thinks she can forge a new technological future with her fully autonomous robot whose adaptive AI is almost unmistakable from an actual human.

Another pint-size personality poses unexpected complications for Gemma’s plan to finalize Megan.  After her parents are pancaked in a car crash prologue, Gemma’s little niece Cady comes to stay with her not-exactly-excited-about-it aunt.  Gemma makes a breakthrough in improvisational parenting, however, by making Cady part of a Megan demonstration for her always-angry CEO David.  Even though Cady already has some of these support systems, the girl gets over her grief as Megan quickly becomes a mother, therapist, and best friend that Cady regards like a real person.  David sees dollar signs.  Gemma sees success.  Meanwhile, Gemma’s R&D partners see worrying signs of unhealthy attachment and potentially problematic programming.

Those concerns pale in comparison to the true danger Megan secretly poses.  In becoming Cady’s inseparable protector, Megan takes the independent initiative to flip a few ones and zeroes so she can be better at defending her ward and relating to Cady about death.  Megan’s evolved protocols now include manipulating Cady’s impressionable mind, eliminating perceived threats with extreme violence, and covering up those bloody crimes with sadistically clever skullduggery even Chucky would applaud.

No matter how many murderous plaything movies I see, especially in modern movies where machinery and computer enhancements are as sophisticated as current trends permit, I’ll never understand why anyone would give the metal skeleton of a children’s toy the hydraulic strength to tear off appendages or crush a person’s throat.  What company’s legal department or federal safety regulator would sign off on such products as safe for the public?  Not to mention that this level of destructive ability has to be cost prohibitive for mass production.

Of course, “M3GAN” isn’t here to respond to questions of quizzical logic.  It exists, quite purposefully, to be a standard schlocker with the right bite of B-movie nuttiness for making easily frightened dates shriek and their bemused companions smirk.

Still, don’t be surprised to see this film about a haywire pile of plastic that vaguely resembles an Olsen twin whirl up moral subtext about supplanting versus supporting when it comes to parental aids.  Yes, believe it or not, as superficial as “MEGAN” can be about relatively routine spooks, the story plates a surprising serving of food for thought about becoming overly addicted to artificial escapes from reality.

Directed by Gerard Johnstone, “Megan’s” story comes from master of the macabre James Wan and fast-rising screenwriter Akela Cooper, two creators who, even when they trace over a predictable pattern like they do here, they do so with reverence for established horror conventions and enough irreverence that clichéd creeps come in coats of fresh paint.  Their technological take on the cursed/killer robot/toy trope isn’t materially different from any other AI run amok movie, or any iteration of “Child’s Play” for that matter.  But even though there aren’t any true twists in store, “MEGAN” possesses the contemporary flair, fashionable style, and professional polish of an upper-tier Blumhouse production.  They always seem to try harder with their theatrical releases, or at least attempt to have some fun, and both of those goals are evident in “M3GAN.”

Review Score: 70